Investments · Applied AI · Middle East
AI-Powered Investment App
Discovery and development of an AI-powered mobile investment app for the Middle Eastern market, focused on stocks, ETFs and social trading.
- Role
- Product Lead
- Period
- July 2024 – January 2025
- Outcome
- In four weeks, we validated the core product concepts and created an actionable plan. Over the following four months, we developed the first version of the application.
01 / Context
The goal was to create an AI-powered mobile app for the Middle Eastern market that meaningfully combined stock and ETF investing, investment recommendations, contextual insights and social-trading features.
The project started with a broad vision and no clear MVP. We had to learn quickly which user problems mattered and where AI could add value rather than complexity.
02 / My role
What I owned
The project began with a four-week discovery, during which I led market research, user interviews and competitor analysis. Together with the team, we defined the value proposition, target users and MVP scope for an AI-powered investment app for stocks and ETFs. This was followed by four months of development of the first version, where I worked as Product Lead.
- I led market research, interviews, competitor analysis and persona development.
- Together with the team, I defined the value proposition for the whole application and its AI-driven approach.
- I used story mapping to turn the findings into an MVP proposal.
- I designed AI investment recommendations and contextual insights, including a ChatGPT API integration.
- As Product Lead, I prioritised the scope of the first version and coordinated its development with design and engineering.
03 / Outcome
In four weeks, we validated the core product concepts and created an actionable plan. Over the following four months, we developed the first version of the application.
The four-week limit kept the discovery practical. A clear value proposition and MVP scope then gave the team a solid foundation for developing the first version.