Wealth management · Mobile
Mobile Investment App
Extending Across’s web investment platform into iOS and Android mobile apps — from MVP definition through launch.
- Role
- Product Lead
- Period
- February – July 2026
- Outcome
- We launched the mobile app on schedule. After launch, the number of clients grew and we continued improving the product based on feedback from real-world use.
01 / Context
I joined the project shortly before the launch of the web investment platform. I quickly got up to speed with the product, helped with the first campaigns and then contributed to reviewing the platform, shaping the product roadmap and prioritising strategic initiatives.
One of them was a mobile app with a highly ambitious timeline. We needed to define the MVP and core user flows quickly, validate feasibility and align business, design and engineering. We prototyped and tested internally, while customer feedback was collected after launch.
02 / My role
What I owned
I helped continuously refine the product strategy and shape the product roadmap. For the mobile app, I owned the definition of the MVP and core user flows, backlog preparation and delivery coordination. I also aligned business expectations with design and engineering and communicated progress.
- I reviewed the state of the web platform and contributed to the product roadmap.
- I helped prioritise and define the MVP scope of larger strategic initiatives.
- I defined the MVP and the core mobile user flows.
- I translated the product direction into user stories and managed the backlog.
- I contributed to technical feasibility assessment, prototyping and application design.
- I coordinated decisions across business, design and engineering and communicated progress.
- I maintained consistency between the mobile and web platforms and managed regulatory and technical dependencies.
- I helped prepare the internal team to take over the product and contributed to selecting a new design agency.
03 / Outcome
We launched the mobile app on schedule. After launch, the number of clients grew and we continued improving the product based on feedback from real-world use.
The hardest part was keeping the team focused on delivery within a highly ambitious timeline. We rapidly prototyped and tested the core user flows with internal users, changing the design several times along the way.